Headquartered in London (UK), Offernet is a global digital ad-technology network that uses Artificial Intelligence (AI) and machine learning to optimally blend data and media channel selection. This seamless integration allows us to place the right advert in front of the right in-market consumers, through the right channel, at the right time and on the right device. The resultant effect is dramatically increased Return-on-Ad-Spend (RoAS) through a decrease in cost per acquisition.

Our proprietary technology solution, known as Lead Gener8or, was developed by our MIT (PhD) graduate engineers with the specific purpose of increasing RoAS through real-time algorithmic campaign optimization. It layers real-world data together with the “walled garden” data from the channels that we wish to advertise with (Facebook, Google, Instagram etc.) and creates “include” and exclude” audiences. This information is then integrated with a host of other variables that impact on a campaign’s efficacy, such as media purchasing, de-duplication, channel selection and time of flighting.

Each campaign variable is refined over several iterations to improve the RoAS and, by leveraging global customer insights to decrease clutter, Lead Gener8or is able to continuously apply new learnings to each and every campaign running on the platform.

All campaigns are managed by our Digital Command Centre located in Cape Town, South Africa, where our team of production specialists monitor, optimise, liaise and ensure that every campaign runs to maximum efficiency.

The Offernet Head Office is based in the United Kingdom, with operating companies in South Africa, Singapore and Greece.